Program Design

Our aim is to use our combined direct marketing expertise and system development skills to help you to achieve the highest ROI possible from your marketing budget.

The Credible Data Lead Generation system is designed to achieve the highest possible results from direct marketing activity by learning from every communication made so it may continue to reduce costs and increase results.

It will ensure that your selected telemarketing agency(s), fulfilment house(s) etc. perform to the highest possible standards as you are able to measure their activity, performance, effectiveness.

Some of our clients have experienced as much as a 700% increase in effective leads and sales revenue for the same unit cost per lead, we want to help you to achieve similar results.

To achieve this where appropriate for your product/service/target audience we use a finely balanced mixture of Highly Targeted Accurate Intelligent Data, Email, Fax, Mail, Tele-Marketing, Tele-Sales and AI for Databases. 

For further details please download the accompanying PDF Document or call us on 01392 218200

The Prospecting Engine

The Prospecting Engine is designed to help you to identify and sell to new customers.

The engine will select who to communicate with, what communication method and which message to use, based upon its rules engine and Database AI to ensure that you are speaking with prospects that haven't purchased from you, and haven't previously responded to your marketing messages.

The Prospecting Engine is designed to identify new customers for you, for both early adopters and where statistically a more intensive approach is viable. 

As a by product of this activity you will also gain market intelligence for your prospective audience and by using a SWOT style analysis from information collated you will understand yours and your competitors market penetration.

The Client Marketing Engine

We are all aware of Pareto's Principle that 80% of the Revenue is obtained from 20% of the population or "Customer Base".  We are also aware that it is at least 8 times easier to sell to an existing Client  than a new one.  Credible Data have developed the Client Marketing Engine to assist with your Marketing into your Existing Customers, Lapsed Customers, and Prospects that spend a lot of Money on your products/services with a competitor.

The Client Marketing Engine will enable you to plan campaigns for the month, quarter or year, predetermine certain activities to set groups of people, use dynamic groups so that contacts prequalify their marketing message/frequency based upon thei actions and much more....

Download the PDF documentation and give us a call to learn more.